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Mar 22, 2010
Better Banjo plays faster, more powerful tune for auto dealers, companies

WINNIPEG (March 22, 2010) – Faster, more versatile and more powerful, the newest version of the highly successful Banjo customer relationship management (CRM) system for the auto industry has been unveiled by DMT Development Systems Group Inc.

Banjo 2.0 boasts improvements in every functional area that is key to an effective CRM strategy for automakers and their retail networks to stay competitive in the next decade. The new version includes a new e-Blast ‘engine’ that can have 100,000 e-mails per hour in distribution within an hour of finalized creative. Automakers can rush compelling offers to a waiting market in a fraction of the time it used to take while offering full web functionality with visually engaging presentation.

The newest version of Banjo also stands out for its ability to handle significantly higher volumes of data, effectively managing and indexing more than a million complete customer profiles, including VIN history, marketing correspondence and contact history. The software can also index and manage the data for millions of prospects including information on purchase horizon, desired vehicles, ‘unsubscribes’, and marketing history.

Equally appealing is the enhanced versatility of the new Banjo edition, which permits users to quickly build refined distribution lists that are exportable in multiple formats including Microsoft SQL 2005 and 2008. The enhanced API module within Banjo, named LIVE! Lead™, improves normalizing and posting eLeads to dealers. LIVE! Lead allows OEM applications to easily integrate and route leads to a dealer’s CRM tool-of-choice while capturing the data for corporate CRM activities.

The newest version of DMT’s Banjo can be used on a stand-alone basis (where it is easily integrated with third-party partners generating leads through on-line activity or sponsored events), or as part of the larger DMT eDrive suite of management tools for manufacturers and their dealers.

Existing DMT customers using previous versions of Banjo will be upgraded to the new version without cost. "This new version raises the bar for automotive CRM systems," says Glen Demetrioff, president of DMT. "The product has evolved based on input from our clients, so it only makes sense that those same clients should benefit from the refinements."

"For many years, Banjo has given Volvo Canada the tools to effectively manage and update our customer database in real-time. We use it extensively - it has proven itself to be a highly reliable and scalable system," says Carol Kitchen, Vice President Customer Service at Volvo Cars of Canada Corp.

"Volkswagen Canada relies on the LIVE! Lead distribution system, a module within Banjo, to send thousands of e-leads to our dealers every month. LIVE! Lead ensures timely delivery of our leads into our dealers’ CRM tool," confirms Volkswagen Canada Director of Marketing and Communications Bruce Rosen.

"Having a scalable, enterprise CRM system is an essential tool in the automotive landscape. Since 2005, Mitsubishi Canada has relied on Banjo to execute our targeted, on-line marketing campaigns," adds Kevin O’Rourke, Customer Experience Marketing Manager for Mitsubishi Motor Sales of Canada. "Banjo has proven to be a powerful asset for us."

DMT serves global and Canadian-based auto manufacturers and their dealers with specialized and sophisticated systems that share information among companies, dealers and customers while improving lead management, customer relations management and their related business processes. A privately held company, DMT has posted double digit growth since its inception and employs more than 65 people at its headquarters on the campus of the University of Manitoba. Additional customer service personnel work directly with the clients in their locations.

For more information, please contact:
DMT Public Relations Team,
DMT Development Systems Group Inc.
Phone: 1-855-368-1800
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