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Aug 17, 2011
DMT technology launches Nissan Europe's iPhone-friendly media site

WINNIPEG (August 17, 2011) – Busy European automobile journalists who need to access corporate information, photos and late breaking stories on the run can utilize a new mobile version of the Nissan Newsroom via their iPhones, thanks to DMT Development Systems Group Inc.

The mobile version of the Nissan Newsroom for Europe (newsroom.nissan-europe.com) is a fully functional version of the Nissan International SA media information site with the same corporate, product and background information as the main site. The new site gives iPhone users easy access via its URL (http://mnewsroom.nissan-europe.com/) or by scanning the QR code on the current media site.

The new mobile site is expected to be a boon to journalists working out of the office on assignments like auto shows, new vehicle introductions and driving events. Press office phone contacts, videos, speeches and other information are all available via their phones to help writers and broadcasters gather, sort, edit and file stories.

“A fully functional mobile site has become an essential part of any service to media, and goes hand-in-hand with the company’s existing media site,” explains DMT president Glen Demetrioff. “Forward-thinking PR departments are considering the traditional site and the mobile site as two parts of the same service to their media clients.”

The new site was introduced on August 11, 2011.

In 2009, Nissan International SA selected DMT to create a digital information “backbone” and 25 individual country sections supporting more than 22 different languages for the Nissan PR operations in Europe.

The development of the successful news media information sites complements DMT’s core business of creating centrally-controlled, easily administered information systems designed to share data between car dealers and the companies. The first PR site was developed for U.S.-based Volvo Cars of North America LLC; a site for Volvo in Canada quickly followed. Today, all major car companies deploy some version of a unique site for media information.

DMT serves global and Canadian-based auto manufacturers and their dealers with specialized and sophisticated systems that share information among companies, dealers and customers while improving lead management, customer relations management and their related business processes. A privately held company, DMT has posted double digit growth since its inception and employs more than 80 people at its headquarters on the campus of the University of Manitoba. Additional customer service personnel work directly with the clients in their locations. DMT will open an office in Paris later this year.

For more information, please contact:
Wayne Vernon, Manager, Marketing & Creative Technology
DMT Development Systems Group Inc.
Phone: +1 204 298 3706
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