FOUNTAIN VALLEY, California (May 26, 2011) – Hyundai Motors of America has selected DMT Development Systems Group Inc. to create the next generation of media information websites to help deliver the automaker’s corporate and product information to media across the country.
The new HMA site, with extensive features for the legion of time-pressed writers, editors and producers covering the auto industry, is expected to launch this summer. DMT, of Winnipeg, was selected for the assignment from a field of more than 20 companies.
“The explosion in the use of social media tools by consumers and the spiraling adoption of all kinds of digital platforms by conventional media has made the media website even more important for auto manufacturers that need to offer round-the-clock access to information,” explains DMT president Glen Demetrioff. “Media working against pressing deadlines increasingly need to access product information, photography, video, specifications and corporate background from a single source. Hyundai has recognized how a state-of-the-art media information site can be a real advantage in that environment.”
The pioneer in creating what the industry has come to call “PR sites” for automakers, DMT has created s imilar facilities for the global operations of both Renault and Volvo as well as Nissan in Europe. Mitsubishi in Canada also uses the DMT system.
It is DMT’s second major project for HMA since providing the company with a system to help dealers improve how they handle the growing volume of leads that come from e-mail inquiries using a unique ‘mystery shopper’ technology that tells each dealer – and the company – how it treats prospective customers who prefer to shop on-line.
The development of the successful news media information sites complements DMT’s core business of creating centrally-controlled, easily administered information systems designed to share data between car dealers and the companies. The first PR site was developed for U.S.-based Volvo Cars of North America LLC; a site for Volvo in Canada quickly followed. Today, all major car companies deploy some version of a unique site for media information.
DMT serves global and Canadian-based auto manufacturers and their dealers with specialized and sophisticated systems that share information among companies, dealers and customers while improving lead management, customer relations management and their related business processes. A privately held company, DMT has posted double digit growth since its inception and employs more than 75 people at its headquarters on the campus of the University of Manitoba. Additional customer service personnel work directly with the clients in their locations.