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Feb 12, 2010
Nissan Europe chooses DMT’s technology to power PR

WINNIPEG (February 12, 2010) – DMT Development Systems Group Inc. has been selected from a field of international firms to supply NISSAN INTERNATIONAL SA with a multi-language Internet-based system to deliver corporate, brand and product news to journalists covering the auto industry.

The agreement will see DMT deploy a digital information “backbone” and 25 individual country sections that support 27 different languages for the Nissan operations in Europe. The service for media not only contains all of the usual news, photos, product information, video and background journalists covering the auto industry need, it links the company’s individual sites in a pan-European network designed exclusively for media access.

The project will be completed in two phases: The first is planned for release at the 80th Geneva International Motor Show on March 1, 2010, and the second will be completed by April 1, 2010. An agreement to provide on-going service to the new system is part of the three year commitment.

DMT, of Winnipeg, will use its proprietary media site technology to create the central information bank that feeds the primary European site and each country section.

The pioneer in creating what the industry has come to call “PR sites” for automakers, DMT has created similar facilities for Volvo in the U.S., Canada and Europe as well as Mitsubishi in Canada.

The development of the successful news media information sites complements DMT’s core business of creating centrally-controlled, easily administered information systems designed to share data between car dealers and the companies. The first PR site was developed for U.S.-based Volvo Cars of North America LLC; a site for Volvo in Canada quickly followed. Today, all major car companies deploy some version of a unique site for media information.

DMT serves global and Canadian-based auto manufacturers and their dealers with specialized and sophisticated systems that share information among companies, dealers and customers while improving lead management, customer relations management and their related business processes. A privately held company, DMT has posted double digit growth since its inception and employs more than 65 people at its headquarters on the campus of the University of Manitoba. Additional customer service personnel work directly with the clients in their locations.

For more information, please contact:
Wayne Vernon, Manager, Marketing & Creative Technology
DMT Development Systems Group Inc.
Phone: +1 204 298 3706
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