WINNIPEG (April 23, 2008) – Early in May, a clever idea born in Winnipeg will come to life all over Italy when the Italian unit of the Volvo Car Corporation unveils an award-winning automotive Internet tool that is destined to make its way around the world.
May 7, 2008, is the date set for the launch of a new web-based aid to journalists covering the auto industry. The special Volvo Auto Italia S.p.A website for media not only contains all of the usual news, photos, product information and background journalists covering the auto industry need, it links Volvo in Italy with its global parent in Sweden in what may be the first world-wide network designed exclusively for media access.
The new site, and its larger Swedish-based global media information network, is a product of DMT Development Systems Group Inc. of Winnipeg, a pioneer in creating what the industry has come to call “PR sites” for automakers. To date, DMT has created facilities for Volvo in the U.S., Canada, Sweden, the Netherlands, and Germany.
If Winnipeg seems like an unlikely source for a major supplier of technology to the global auto industry, no one told the enthusiastic team at DMT. Since 1996, DMT has earned a positive reputation and an enviable growth record by using highly flexible proprietary software and clever web-based designs to bring consumers, car dealers and car companies into an interactive circle that benefits each of the participants.
The primary customers for DMT’s products are auto manufacturers. Jaguar, Land Rover, Mitsubishi and Volvo are on its client list. The development of the successful news media information sites is an off-shoot of DMT’s core business of creating centrally-controlled, easily administered information systems designed to share data between car dealers and the companies. The first PR site was developed for Volvo Cars of North America LLC in Irvine, California; a site for Volvo in Canada quickly followed. The U.S. site earned top-spot recognition for its design, utility and innovation in 2004 and 2006 from the Motor Press Guild, America’s largest professional automotive media association.
Last year, DMT signed a contract with the Volvo Car Corporation’s head office in Göteborg, Sweden, that will see the DMT system offered to Volvo companies around the world. Later this spring, DMT will unveil the second generation system architecture, known as eDrive, that is the keystone element in the company’s success with its car company clients. More developments are expected.
A privately held company, DMT has posted double digit growth since its inception and employs more than 75 people at its headquarters on the campus of the University of Manitoba. Additional customer service personnel work directly with the clients in their locations.