IRVINE, California (November 15, 2012) – America’s fastest growing car company will provide the nation’s media with the latest news and information from a fast and facile website featuring product, corporate, racing, manufacturing and environmental information as well as convenient social media sharing tools, thanks to an agreement between Kia Motors America and DMT Development Systems Group Inc.
The new site, www.kiamedia.com, went on-line yesterday. A mobile version compatible with iPhone and Android devices will debut early in 2013.
The redesigned site offers one-stop shopping for busy reporters and editors, with streamlined access to product and corporate news, photos, product specifications, press kits, videos, and a helpful subscription system that notifies journalists of the latest developments and images as they become available. The system can be customized to deliver users the news they are most interested in following.
The new site will provide easy access to the corporate Twitter feed as well as an archive of past material. A powerful search tool will help users locate any content on the site.
Kia is riding a tidal wave of sales success in the U.S. that began more than a decade ago. Its expanding product line, growing corporate profile and innovative marketing have attracted attention from both the traditional automotive media and from a host of mainstream and niche outlets that follow its every more. The new site will provide easy access to the full range of news and background information, from sales results to new model information and awards, concept cars to technology, and racing to information on executives.
The new site is the latest in the evolution of the popular media information system created by DMT. Last year, a media information site created for Hyundai Motor America won a prestigious EPPY award for the Best Automotive Website with under 250,000 unique monthly visitors. The EPPY Awards recognize the best media-affiliated websites across 43 diverse categories and are considered among the most important in an industry based on rapidly changing technology and user expectations.
DMT is a pioneer in the establishment and evolution of media information sites for the auto industry. Today, most major car companies deploy some version of a unique site for media information. The development of news media information sites complements DMT’s core business of creating centrally-controlled, easily administered information systems designed to share data between car dealers and the companies.
DMT serves global and Canadian-based auto manufacturers and their dealers with specialized and sophisticated systems that share information among companies, dealers and customers while improving lead management, customer relations management and their related business processes. A privately held company, DMT has posted double digit growth since its inception and employs more than 85 people at its headquarters on the campus of the University of Manitoba and at an office in Paris, France. Additional customer service personnel work directly with the clients in their locations. A new DMT office opened in Toronto earlier this year.