WINNIPEG (May 27, 2008) – First place and second place rankings in a consumer survey of car companies’ product information websites is testament to the importance of respecting the customer’s time and priorities when shopping for a new vehicle, the head of DMT Development Systems Group Inc. declared here today.
The consumer information website for Volvo Cars of Canada Corp., created and maintained by DMT, was rated first place and second place respectively in the 2007 and 2008 national survey of car shoppers, according to research published by J.D. Power and Associates. The annual survey of shoppers who intend to purchase a vehicle in the next year polled more than 3,600 potential buyers each year, and asked their views on the information and content of the companies’ sites, ease of navigation, appearance and speed.
“Keeping a clear focus on what the consumer wants has always steered Volvo and DMT in the evolution of the Volvo website,” says Glen Demetrioff, president of DMT. “There is always a temptation to show off your creativity, or to put the company’s interests ahead of the customers, but Volvo and DMT are very focused on helping visitors to the site to find what they want, quickly and easily.”
“You have to respect the customer’s time and priorities,” Demetrioff says. “The survey results show that respect is returned.”
DMT created the Volvo Canada site in 2000 and has worked closely with the company to steadily evolve it as the use of the Internet by consumers has rapidly expanded. The Volvo site is characterized by its clean design and efficient architecture, and its wealth of easily accessible information. The site, www.volvocanada.com, was a pioneer in providing a ‘car configurator’ feature that allowed shoppers to easily build a virtual package of features and options on a new model and to estimate price and payments on-line.
“Consumer expectations of what companies should offer on-line sometimes race ahead of what the car manufacturers can provide,” Demetrioff adds. “It is a constant challenge for the companies to meet consumer expectations. Because we live and breathe the car business, we understand what is important and how to help the manufacturer deliver it.”
DMT is a global supplier to Volvo Car Corporation of Göteborg, Sweden. A DMT-developed system of information websites for media reference is being rolled out to Volvo companies around the world. In June, DMT will unveil the second generation CRM system, known as Simple Simon, that is the keystone element in the company’s product suite with its car company clients.
A privately held company, DMT has posted double digit growth since its inception and employs more than 75 people at its headquarters on the campus of the University of Manitoba. Additional customer service personnel work directly with the clients in their locations.