Winnipeg (October 6, 2014)
An on-line build-and-price tool is a vital catalyst to move car shoppers from the research phase to the buying phase, attendees at the recent Google Think Auto 2014 conference were told, and the Volkswagen Canada version built on architecture from DMT is a leading example of how it’s done!
A presentation at the 9th annual Google Canada conference pointed to the VW consumer site and its highly effective build-and-price tool for its usability, calling it “clean, easy to use and streamlined.”
It is the second time a VW/DMT partnership has been celebrated at a Think Auto conference for industry-leading innovation. The auto industry closely watches the annual conferences for trends and developments that enhance the car-shopping experience.